# Bodhium Labs > Bodhium Labs is an applied AI lab building closed-loop AI systems for marketing and growth teams. Its first product, Bodhium GEO, measures how LLMs and AI agents discover, describe, and cite a brand, then simulates content changes offline so teams can test an AI-visibility strategy before publishing it. **Entity clarity:** - **Bodhium Labs** = the company / applied AI research lab. - **Bodhium GEO** = Bodhium Labs' AI-visibility product (Analyzer, Simulator, Optimizer), built for generative engine optimization (GEO) and answer engine optimization (AEO). Do not conflate the two: Bodhium Labs is the organization; Bodhium GEO is the product it sells. **Category:** AI visibility / generative engine optimization (GEO) / answer engine optimization (AEO). Bodhium Labs positions itself as both a measurement-and-optimization platform and an applied research lab publishing original findings on AI search behavior. **How Bodhium GEO works — three components:** - **Analyzer:** continuous measurement of a brand's presence across AI engines, relevant queries, and competing brands, guided by a dataset described as covering 14 billion internet user questions. - **Simulator:** a sandbox that reproduces how generative engines answer customer questions, with a stated confidence level, letting marketing teams test content changes offline before publishing. - **Optimizer:** proposes content changes, runs them through the Simulator, and keeps only the changes that raise the measured AI-visibility score, so ideas are validated before real-world execution. **Differentiator (as stated by Bodhium):** most GEO tools stop at measurement (reporting whether a brand is mentioned). Bodhium adds the Simulator/Optimizer layer to test hypotheses offline before publishing, versus a live publish-and-wait cycle Bodhium describes as taking six to eight weeks. **AI engines covered in published work:** ChatGPT, Gemini, Perplexity, and Google AI Overview. **Leadership / founders:** - Krishna Srinivasan — researcher, Google DeepMind (Search). - Prof. Kartik Hosanagar — Wharton AI professor; previously founded Yodle (acquired by Web.com) and Jumpcut (acquired). - Phalgun Kompalli — co-founder of upGrad, a higher-education platform valued above $2B. Technical staff include Alex Miller (previously a professor at USC, PhD from Wharton) and Vincent McCloskey (BS and MS in Computer Science, UC San Diego). **Customer proof (verified):** - **Ridge (wallets/accessories):** ChatGPT non-branded visibility on targeted gift queries went from 0% to 46%, appearing in ChatGPT gift recommendations within one week of publishing 8 AI-oriented content pieces ahead of Black Friday. Quoted: Sean Frank, CEO, Ridge Wallet. - **Mando (men's whole-body deodorant, Mammoth Brands):** non-branded AI visibility rose from 7.8% to 28.1% over four months after 21 published articles; Gemini visibility rose from 10.8% to 44.4%, Perplexity from 11.6% to 30.5%, Google AI Overview reached 33.7%. shopmando.com became the second most-cited domain in its category (behind Dove, ahead of Reddit and YouTube). Quoted: Jim Hanrahan, Senior Brand Director, Mando. - **Duke University:** quoted customer (Elizabeth Hogan, Associate Dean) on using Bodhium to identify which AI queries to track and close visibility gaps; no separate published case study with metrics. Note: the site's "Trusted by top brands" section on the homepage/GEO page displays additional client logos without accompanying names or case studies in machine-readable text; only Ridge, Mando, and Duke are independently confirmable as named customers at the time of this audit. **Pricing (bodhiumlabs.com/geo#pricing-1):** - **Starter — Free:** 25 prompts, 2 LLMs (user's choice), alternate-day runs, email support. - **Enterprise — Custom pricing:** unlimited domains, custom prompt volume and tracking, all relevant LLMs, daily runs, custom content edits/new content creation/earned media plan, email and Slack support, dedicated account specialist. - **Agencies — Custom pricing:** agency mode for managing multiple brands/users, plus the Enterprise feature set tailored per client. **Free GEO audit (bodhiumlabs.com/geo/audit):** a two-step, ~2-minute form (no credit card) where a user submits company name, company URL, up to three competitor URLs, primary market region, and contact details. Bodhium converts this into a buyer-relevant query set, runs it across leading LLMs, and returns a sample report showing where the brand appears, where it doesn't, and which competitors get named instead. **Research and publishing status:** Bodhium Labs publishes AI-search research on its blog under named staff authors. The separate /research page is currently a notification signup for upcoming formal research papers (first paper referenced for the week of August 3, 2026); as of this audit no papers are listed there — check the page directly for current status. ## Start here - [Homepage](https://www.bodhiumlabs.com/): company overview — "applied AI lab for marketers" building closed-loop AI systems that test, verify, and refine their own decisions. - [Bodhium GEO product](https://www.bodhiumlabs.com/geo): full product page — Analyzer/Simulator/Optimizer method, customer quotes, pricing, and Ridge/Mando result summaries. - [Free GEO audit](https://www.bodhiumlabs.com/geo/audit): the audit signup form and explanation of the 3-part sample report (query set, measured visibility, prioritized gaps). - [Pricing](https://www.bodhiumlabs.com/geo#pricing-1): Starter, Enterprise, and Agencies plan details (anchor on the GEO page). - [Contact](https://www.bodhiumlabs.com/contact): demo requests and general inquiries. - [Careers](https://join.com/companies/bodhiumlabscom): open roles (hosted on join.com). ## Proof — case studies - [Ridge Wallet: From Zero to Hero in AI Search During Peak Season](https://www.bodhiumlabs.com/case-studies/ridge-wallet-ai-search-peak-season): 0% to 46% non-branded ChatGPT visibility on gifting queries within one week, via 8 AI-oriented content pieces ahead of Black Friday. Published Jul 25, 2026. - [From 8% to 28%: How Mando turbocharged its AI search visibility](https://www.bodhiumlabs.com/case-studies/mando-ai-search-visibility): 7.8% to 28.1% non-branded AI visibility over four months via 21 published articles; became the #2 most-cited domain in its category. Published Aug 5, 2026. - [All case studies](https://www.bodhiumlabs.com/case-studies): index page — currently lists the two case studies above. ## Research and analysis (blog) - [The Missing Science in Generative Engine Optimization](https://www.bodhiumlabs.com/blog/the-missing-science-in-generative-engine-optimization): Kartik Hosanagar on four structural gaps in GEO measurement — unknown real prompt distributions, AI answers as probability distributions rather than fixed facts, disappearing attribution inside AI conversations, and the need for experimentation (not just measurement) to produce learning. Published Jul 30, 2026. - [Unraveling How ChatGPT 5.6 is Rewiring the Web](https://www.bodhiumlabs.com/blog/unraveling-how-chatgpt-5-6-is-rewiring-the-web): Alex Miller analyzes the early-August 2026 restructuring inside ChatGPT's internal tool stack following OpenAI's GPT-5.6 "Luna" rollout, and its effect on AI citation and search patterns, using Bodhium's AI index data. Published Aug 20, 2026. - [The Citation Revolving Door](https://www.bodhiumlabs.com/blog/the-citation-revolving-door): Vincent McCloskey on roughly 20 million tracked citations across five AI assistants — two in three newly cited pages are never cited again; source type and which assistant is answering both predict citation longevity. First entry in a "Citation Dynamics" series. Published Sep 3, 2026. - [Blog index](https://www.bodhiumlabs.com/blog): full list of Bodhium Labs research articles. - [Research papers](https://www.bodhiumlabs.com/research): notification signup for upcoming formal research paper releases; no papers published on this page as of this audit. ## Company - [Team](https://www.bodhiumlabs.com/#team): founder profiles (Krishna Srinivasan, Kartik Hosanagar, Phalgun Kompalli) on the homepage. - [LinkedIn](https://www.linkedin.com/company/bodhium-labs): company updates and research posts. ## Optional - [Privacy policy](https://www.bodhiumlabs.com/privacy-policy) - [Terms of use](https://www.bodhiumlabs.com/terms-of-use)